The lemon ginger tea tin was prominently displayed among fruit and blossoms, while the candle image echoed earlier promotional visuals released by the brand.
Attention Following Website Glitch
The post arrives amid renewed interest in As Ever after reports surfaced this week about a website error that briefly revealed backend inventory data.
Screenshots circulated online showing exact stock levels when users attempted to place unusually large orders, sparking debate about how much inventory remained available.
Sources close to the business pushed back against negative interpretations of the glitch. One source told The Sun: “I think it’s fair to say business isn’t just successful, it’s flying off the shelf.
“Meghan inadvertently revealed that one million jars were ordered for that one product, and has only 130,000 left.”
Insiders Defend Strong Performance
In a separate comment to Newsweek, an insider addressed the online reaction, saying: “It’s exceeded everybody’s expectations in terms of how well it’s gone… that period has been incredibly successful.
“People are attempting to paint a negative narrative and are choosing how they present things… they often don’t present the whole picture.”