The Duchess of Sussex’s brand shared a new post featuring four images, including a photo of Meghan herself alongside carefully styled shots of As Ever products.
Familiar Imagery and British-Coded Language
One photograph showed Meghan arranging flowers outdoors, dressed in soft, neutral knitwear. The remaining images highlighted As Ever’s lemon ginger tea and a white ceramic candle from the brand, shown mid-burn.
The post was accompanied by the caption: “This is your sign to put the kettle on.”
The phrasing stood out for its distinctly British tone. “Put the kettle on” is a well-known UK expression tied to tea culture, hospitality, and everyday routines, and is far less common in American speech. Its inclusion appeared to be a conscious nod to Meghan’s years living in Britain between 2018 and 2020, despite As Ever operating as a US-based brand.
Reinforcing the Brand’s Core Products
The visuals also underscored the product categories As Ever has focused on since launching in April 2025: tea, tableware, candles, and small-batch pantry goods.