My blood ran cold, but I kept my face neutral. I’d been in enough board meetings and patent negotiations to know how to act when someone was trying to sell me something.

“I’ll think about it,” I said.

He nodded, then added, in a tone of gentle concern, “And Robert, if you don’t mind me saying so… at your age, you should also think about long-term care planning. What if something happens? A fall, a stroke, God forbid. Who’s going to manage this place? A ranch is a lot of work for one person.”

There it was. The script.

“I suppose it is,” I said slowly.

“I’ve helped a lot of clients in similar situations,” he went on. “One day they’re fine, the next… they’re not. It’s heartbreaking when there’s no plan in place. Kids scrambling, lawyers involved. It doesn’t have to be that way.”

He pulled his phone out, tapped a note. “Tell you what—why don’t we sit down sometime next week? I can bring some materials, explain some strategies. We can really optimize your situation.”

You have no idea how optimized my situation already is, I thought. But I nodded.

“Next week,” I said. “We’ll talk.”

He left that day with a satisfied look on his face, like a fisherman who’d felt a promising tug on his line.