I also made a deliberate choice to stay mostly anonymous. Internally and in company materials, I used only my initials—AH—and let a more experienced executive be the outward-facing presence in some investor settings. Part of that was strategic. Female founders receive less funding and more skepticism, and I had no interest in giving bias more room than necessary. But another part was personal. I did not want my family to know. Not while the company was still fragile. Not while failure was still possible. I refused to hand them another story about “that thing Allison tried in California.”