On January 1, the Duchess of Sussex posted a polished New Year photo montage on Instagram, teasing fans with a fleeting glimpse of Princess Lilibet and a romantic black-and-white shot with Prince Harry. The post appeared on Meghan’s As Ever brand account, conveniently amplified through her personal profile — blurring the line once again between family moments and marketing strategy.
Captioned “January: Reset & Rituals,” the carefully styled images showcased sun-drenched gardens, elegant floral arrangements, and, unsurprisingly, a selection of Meghan’s own As Ever products. A candle here. A mug of herbal tea there. A gift hamper. A flute of bubbly. All staged with the precision of a lifestyle catalogue rather than a spontaneous New Year memory.
One photo shows Meghan practicing ornate calligraphy beside a waffle board — later revealed to be a “favorite breakfast” of her children — while another captures her wandering her manicured garden, serene and camera-ready. But it’s the two black-and-white family photos that were clearly designed to do the heavy lifting.