Her lifestyle brand, As Ever, has also faced a rocky launch since debuting in early 2026. While the brand’s initial limited and seasonal releases—such as jams and chocolates launched in early February—sold out quickly, later product drops have reportedly failed to maintain the same momentum. Some insiders have suggested sales were slower than expected.
Speculation intensified in January after a viral website glitch appeared to show large quantities of unsold inventory, with estimates suggesting stock potentially worth up to USD$20 million sitting in warehouses.
“Meghan’s in salvage mode right now, but she’s desperately trying to put a positive spin on this setback,” an insider told New Idea.
A Shift in Strategy
The source said Meghan plans to continue producing “holiday specials” for Netflix, which she is “framing as an opportunity for her to do quality-over-quantity work” while she focuses on rebuilding other parts of the As Ever brand.
At the same time, the insider claimed Meghan has been “advised” that boosting her public image may involve weaving her children more visibly into her narrative, particularly through content centered on “modern parenting.”